Thursday, October 18, 2007

Splash Pages - Don't Make Me Kill You

OK, we now have 10 years of hate-pages devoted to these "splash pages" with the "Click here to skip" buttons, but I STILL see these abominable things out there.

Let me ask you this: Why, oh why, would you EVER have something on your web page that would NEED a button that says "click here to skip"? Extending the question - "Why, oh Lord WHY would you put such an atrocity on your HOME PAGE??".

Look at this from a brick-and-mortar perspective. Your website homepage is the entrance to your website. How would you feel if you stepped into your local WalMart and just as you approached the door a 10X10 video screen dropped down in your way and you had to click a "click here to actually go into the store" button? You would hate it. Well my friend, this is no different than a splash page. Your visitor is walking into your site, he has a problem and hopes your site can solve it. He's not interested IN THE LEAST in a series of fading vignettes depicting products, happy customers, or "compelling" UVP derivatives, he wants to land on a homepage and see a possible solution to his problem. This narcissism is all part of what I call "me creep" and it happens to most websites eventually. I'll cover that in another post.

Now, since your homepage is the default page to your website. It's the defacto standard method by which folks come to your website. So we have established that visitors expect this page to be your one-stop-shop for links into the rest of the site, let's give that to them.

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